50
mothers day backdrop
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a small market ($0/yr) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Growth
Great+83.2%90-day search growth — must beat 0% to launch
Review moat
Great343.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.93–$43.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Returns
Bad6.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 355K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale