35
monster vision
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great390.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Market size
Okay$236K$236K/yr · 36K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$236.46avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$27.73–$317.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand