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monitor switch for 2 computers

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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 77Growth 22Conversion 57Competition 19Returns 25Price range 22Avg price 79Brand share 9Review moat 31Quality gap 79

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$90.33

avg listing price — sweet spot $15–$100

Market size

Great$972K

$972K/yr · 224K searches

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,418

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Price range

Bad$9.91–$395.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

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