37
monitor case
Skip itA small market ($100K/yr) — this niche doesn't clear our bar today.
Avg price
Great$64.40avg listing price — sweet spot $15–$100
Review moat
Great422avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$9.94–$339.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$100K$100K/yr · 65K searches
Returns
Bad5.0%return rate — above 5% kills the launch gate