25
mobile pixels
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great352.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay$285.04avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.3%return rate — above 5% kills the launch gate
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$107.00–$913.18cheapest to priciest tracked listing — scored on the share inside $15–$100