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36

mining rig

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A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 32Conversion 13Competition 24Returns 42Price range 13Avg price 67Brand share 42Review moat 82Quality gap 80

Review moat

Great358.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$123.77

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$15.82–$671.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$49K

$49K/yr · 38K searches

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