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mini router
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$99.79avg listing price — sweet spot $15–$100
Market size
Okay$255K$255K/yr · 116K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,138.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Price range
Bad$21.52–$480.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.4%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand