28
mini itx
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$121.39avg listing price — sweet spot $15–$100
Review moat
Good1,215.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Market size
Okay$156K$156K/yr · 300K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad$71.81–$291.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand