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mini itx motherboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good730.87avg incumbent reviews — the moat a new listing must climb
Market size
Good$662K$662K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$154.98avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Returns
Bad7.1%return rate — above 5% kills the launch gate
Price range
Bad$71.81–$291.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand