50
mini itx case
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Market size
Great$959K$959K/yr · 1.8M searches
Review moat
Good510.12avg incumbent reviews — the moat a new listing must climb
Avg price
Good$109.66avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Price range
Bad$30.54–$334.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale