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mini dvr
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Great186.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$69.17avg listing price — sweet spot $15–$100
Price range
Good$28.55–$145.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 112K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Competition
Bad81%top-5 click share — a locked-up shelf