44
mifi
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Good$104.14avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,078.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 200K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Price range
Bad$19.02–$480.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale