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Launch itA $38.6M/yr market growing +8.2% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$38.6M$38.6M/yr · 22.4M searches
Avg price
Incredible$28.78avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$11.82–$117.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad54,490.92avg incumbent reviews — the moat a new listing must climb