39
mevo gen 2
Skip itPricing outside the sweet spot ($1195.32 avg) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great321.78avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 58K searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$42.21–$4015.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$1195.32avg listing price — sweet spot $15–$100