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mehndi decorations
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a small market ($33K/yr) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.76avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$8.20–$113.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good601.91avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Market size
Bad$33K$33K/yr · 178K searches