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mechanical numpad
Worth a lookShows a sweet-spot price point ($29.37 avg), but soft demand (-26.7% this quarter) keeps it on the watch list.
Avg price
Incredible$29.37avg listing price — sweet spot $15–$100
Price range
Great$9.84–$67.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,131.21avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$220K$220K/yr · 166K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-26.7%90-day search growth — must beat 0% to launch