38
managed switch
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.68avg listing price — sweet spot $15–$100
Price range
Great$14.31–$103.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$501K$501K/yr · 321K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,013.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand