60
magic box
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Great$1.7M$1.7M/yr · 991K searches
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$86.76avg listing price — sweet spot $15–$100
Review moat
Great465.57avg incumbent reviews — the moat a new listing must climb
Price range
Okay$27.65–$223.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Returns
Bad9.8%return rate — above 5% kills the launch gate