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50

macbook pro 13 inch case

Worth a look

Shows a sweet-spot price point ($20.88 avg), but soft demand (-16.0% this quarter) keeps it on the watch list.

Market size 71Growth 17Conversion 23Competition 75Returns 35Price range 89Avg price 90Brand share 36Review moat 23Quality gap 57

Avg price

Great$20.88

avg listing price — sweet spot $15–$100

Price range

Great$11.19–$62.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Market size

Good$753K

$753K/yr · 1.9M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,904.2

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Reviews