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Worth a lookShows searches that convert (12.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$19.35avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 578K searches
Price range
Great$7.68–$48.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,786.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch