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macbook air m2 case
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.67avg listing price — sweet spot $15–$100
Price range
Great$9.35–$44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$283K$283K/yr · 624K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,867.34avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Signals High Returns