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macbook air 15 inch case
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.03avg listing price — sweet spot $15–$100
Price range
Great$9.74–$57.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 2.3M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,975avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand