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macbook 13.6 inch case
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.97avg listing price — sweet spot $15–$100
Price range
Great$10.42–$54.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$99K$99K/yr · 218K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,536.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand