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mac mini case
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.32avg listing price — sweet spot $15–$100
Review moat
Great189.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$11.42–$164.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 76K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch