55
mac dongle
Worth a lookShows a sweet-spot price point ($44.26 avg), but soft demand (-15.9% this quarter) keeps it on the watch list.
Avg price
Incredible$44.26avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$577K$577K/yr · 179K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$8.30–$160.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad8,679avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.9%90-day search growth — must beat 0% to launch