36
m.2 wifi
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.04avg listing price — sweet spot $15–$100
Price range
Great$11.50–$35.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good887.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 59K searches