46
m.2 heatsink
Skip itSoft demand (-4.7% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,387.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.09–$23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$223K$223K/yr · 395K searches
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.7%90-day search growth — must beat 0% to launch