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m.2 adapter
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Price range
Good$8.05–$30.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$423K$423K/yr · 280K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad6,251.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.5%90-day search growth — must beat 0% to launch