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m.2 2230 ssd
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Review moat
Great484.61avg incumbent reviews — the moat a new listing must climb
Avg price
Good$115.29avg listing price — sweet spot $15–$100
Market size
Good$619K$619K/yr · 526K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$29.67–$235.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price