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17

luna display

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A small market ($780/yr) — this niche doesn't clear our bar today.

Market size 0Growth 6Conversion 2Competition 3Returns 22Price range 75Avg price 59Brand share 0Review moat 32Quality gap 50

Price range

Great$5.10–$44.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.09

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,270.5

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Growth

Bad-38.8%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$780

$780/yr · 33K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms