52
long lightning cable
Worth a lookShows searches that convert (12.8% search→purchase), but a deep review moat (21,307 avg reviews) keeps it on the watch list.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Price range
Good$5.78–$24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Market size
Okay$117K$117K/yr · 75K searches
Review moat
Bad21,307.13avg incumbent reviews — the moat a new listing must climb