60
long charger
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Good$6.44–$24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$195K$195K/yr · 152K searches
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Bad16,815.63avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand