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lightning to hdmi
Worth a lookShows a $1.3M/yr market, but soft demand (-3.7% this quarter) keeps it on the watch list.
Market size
Great$1.3M$1.3M/yr · 977K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Great$7.58–$40.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,527.6avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Signals High Returns