48
lightning mcqueen stickers
Skip itSoft demand (-9.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great107.19avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$157K$157K/yr · 262K searches
Price range
Okay$4.84–$19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.01avg listing price — sweet spot $15–$100
Growth
Bad-9.9%90-day search growth — must beat 0% to launch