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light meter
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$42.80avg listing price — sweet spot $15–$100
Market size
Good$784K$784K/yr · 391K searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$9.37–$254.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,919.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf