32
light dome
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great139.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great$100.65avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$156K$156K/yr · 40K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad$68.69–$203.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price