56
laptop sleeve
Launch itA $1.7M/yr market growing +0.4% this quarter with returns at 4.5% — clears our launch bar.
Competition
Great21%top-5 click share — an open shelf
Market size
Great$1.7M$1.7M/yr · 5.6M searches
Price range
Great$6.01–$98.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.72avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,660.86avg incumbent reviews — the moat a new listing must climb