Skip to content
46

laptop privacy screen 16 inch

Skip it

Soft demand (-11.6% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 19Conversion 96Competition 24Returns 40Price range 87Avg price 95Brand share 31Review moat 48Quality gap 86

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.80

avg listing price — sweet spot $15–$100

Price range

Great$9.88–$61.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,725.38

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$81K

$81K/yr · 24K searches

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Search terms