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laptop keyboard light
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good$12.16avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.97–$20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,612.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 91K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch