46
lap desk with fan
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.36avg listing price — sweet spot $15–$100
Price range
Incredible$20.65–$56.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Market size
Okay$157K$157K/yr · 95K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,404.93avg incumbent reviews — the moat a new listing must climb