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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 25Conversion 74Competition 34Returns 90Price range 89Avg price 91Brand share 8Review moat 19Quality gap 19

Avg price

Great$21.46

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$9.59–$86.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,668.88

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$54K

$54K/yr · 37K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

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