37
kindle 2022 case
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size
Good$704K$704K/yr · 2.2M searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,467.3avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.71–$18.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand