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keyboard switches
Worth a lookShows a thin review moat (255 avg reviews), but strong incumbent ratings (4.7★) keeps it on the watch list.
Review moat
Great255.02avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$4.84–$53.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Market size
Good$431K$431K/yr · 878K searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand