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keyboard lube
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Great497.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.26–$26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 42K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand