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keyboard cover
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-15.3% this quarter) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.84–$50.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good877.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$171K$171K/yr · 813K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand