57
key finder
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.21avg listing price — sweet spot $15–$100
Market size
Good$808K$808K/yr · 907K searches
Price range
Good$7.39–$34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,143.12avg incumbent reviews — the moat a new listing must climb