45
jst ph
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Review moat
Great232.85avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$5.96–$29.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 75K searches