43
ir repeater
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.30avg listing price — sweet spot $15–$100
Price range
Great$6.33–$57.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,470.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay$179K$179K/yr · 140K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Signals High Returns