48
ir illuminator
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.47avg listing price — sweet spot $15–$100
Price range
Great$7.96–$94.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good539.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$102K$102K/yr · 197K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale