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Worth a lookShows searches that convert (14.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.06–$26.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 56K searches
Review moat
Bad18,442.76avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand